How long to build a website, an app or a SaaS? The real timeline
From discovery call to launch: the 4 steps of the ImpartialGames method, typical timelines per project type, and what makes them slip.
A digital project doesn't take "somewhere between two weeks and six months": it follows precise steps, each with its own deliverable. Here is our actual process — the one every project follows, from a showcase website to a full SaaS.
Our 4-step method
| Step | What happens | Deliverable |
|---|---|---|
| 01 — Discovery | Active listening, needs scoping, measurable goals | Specification document |
| 02 — Design | UI/UX mockups, design system, iterations with you | Approved Figma mockups |
| 03 — Development | Clean code, continuous iterations, regular checkpoints | Testable beta version |
| 04 — Launch | Deployment, performance & SEO optimization, follow-up | Live product |
Typical timelines per project
- Landing page (Launch Pack): typically 2 to 3 weeks between the approved spec and going live.
- Full website (Studio Pack): usually 4 to 8 weeks depending on page count and content production.
- Application / SaaS (Elite Pack): from 8 to 12 weeks for a first production version, then continuous iterations.
Every quote includes a precise schedule specific to your project: these ranges are observed orders of magnitude, not generic promises.
What actually makes a schedule slip
- Late content (copy, photos, legal pages) — the #1 cause, by far.
- Slow approvals: every review loop longer than a week pushes everything back.
- Scope creep without an explicit re-plan.
Frequently asked questions
Can a launch be fast-tracked for a hard deadline?
Yes — if the date is known at scoping time: we split the scope into an essential V1 delivered on time, followed by iterations. That's the most reliable lever — far better than compressing the steps.
What happens after launch?
You keep full ownership of the code. The Care & Growth subscription (€50/month) covers updates, security, monitoring and 5 small monthly changes — or your team takes over internally, your call.